Let’s suppose you just built a 30 pages website where you give tips on how to find the perfect house. It is common sense that all of your articles should contain the keyword “house” but have you ever thought about using the word “home”? This could open a whole list of new keywords for your website you don’t want to miss.
3. Split or merged words. The “vacuumcleaner” keyword phrase is searched over 100 times a day. I know that it doesn’t seem like a lot, but what if you find 10 such phrases? That will be an extra 1000 visitors a day. In order to find these words, you need to put yourself in your visitor’s shoes and consider their point of view.